Man standing in shadows against a concrete wall. He is holding a warm-toned light in one hand in front of his chest and wearing a black leather jacket with a matching hat. He is staring into the camera and his face is barely visible

The FTC is Turning the Lights On: Dark Patterns Aren’t in the Shadows Anymore

The continued growth and dominance of e-commerce have ushered in a new frontier for businesses. In response to the progressive evolution from brick-and-mortar marketplaces to the current e-commerce dominant landscape, companies redeveloped their advertising strategies to fit the digital age. As with any new evolution in commerce, this has left regulators struggling to keep pace…
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